Led the design and creation of Audience Engine, a SaaS-based platform that helps businesses effectively manage and engage with their audience. Utilized Figma to craft a user-friendly and intuitive interface that enhances UX and streamlines audience management tasks.
Key Responsibilities included UI/UX Design (wireframes, prototypes, high-fidelity designs, usability testing), User Research (surveys, interviews, A/B testing), Cross-functional collaboration, and Prototyping & Testing.
Outcome: A robust and scalable platform that met user needs, received positive feedback for intuitive design, and significantly improved audience management efficiency.
