Audience Engine Saas Analytics Platform

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I led the design and creation of Audience Engine, a SaaS-based platform that helps businesses effectively manage and engage with their audience. Utilizing Figma, I crafted a user-friendly and intuitive interface that enhances the user experience and streamlines audience management tasks.

Key Responsibilities:

• UI/UX Design:

  • Developed comprehensive wireframes, prototypes, and high-fidelity designs.
  • Ensured a consistent and visually appealing design language across all platform components.
  • Conducted usability testing to gather feedback and iterate on designs.

• User Research:

  • Documented and applied various research methods to understand user needs and pain points.
  • Conducted surveys, interviews, and usability tests to gather qualitative and quantitative data.
  • Analyzed research findings to inform design decisions and improve user experience.

• Collaboration:

  • Worked closely with cross-functional teams, including product managers, developers, and marketers, to ensure alignment on project goals and timelines.
  • Facilitated design workshops and brainstorming sessions to foster collaboration and innovation.

• Prototyping & Testing:

  • Created interactive prototypes to demonstrate design concepts and workflows.
  • Conducted A/B testing and gathered user feedback to refine and optimize the platform’s design.

Outcome: The result was a robust and scalable platform that met the needs of our users, received positive feedback for its intuitive design, and significantly improved audience management efficiency for our clients.