I bring a unique combination of right-brain creativity and left-brain logic, allowing me to approach responsibilities and projects with a fresh perspective.
My professional journey has seen me contribute to esteemed global consulting firms including BCG Digital Ventures, McKinsey & Company, and Mbo Partners. At the helm of enterprise teams and mobile product initiatives, I’ve navigated diverse industries spanning financial services, retail, gaming, and software as a service. Among the array of projects I’ve overseen, several standouts include the Lending Club App, AT&T Process, Stanley Black & Decker SaaS Platform, Northwestern Mutual Platform, Boyd Gaming Stardust Mobile Games, Credit One Bank App, Byte Web App, and ShipWorks SaaS Platform.
Setting me apart is the seamless fusion of my innovative thinking and methodical analysis. This ability equips me to reimagine each project from a fresh angle, leveraging both creative intuition and logical rigor. My proficiency encompasses the entire spectrum of the design process — from orchestrating comprehensive user research and crafting vivid personas, to devising impactful marketing strategies, constructing prototypes, and orchestrating thorough testing. My proficiency in these domains empowers me to engineer intuitive, user-centric experiences that catalyze user engagement and satisfaction.
A Creative Mind With Art & Technology.
I deliver sustainable results and effective change by collaborating with leadership and multi-level teams to assess needs, develop and implement strategies that align with organizational goals and initiatives.
I’m a mixture of right-brain creativity and left-brain logic, allowing me to bring a unique perspective and approach to all aspects of my position and responsibilities. I’m dedicated to creating designs and marketing campaigns that set clients apart from their competitors. I deliver sustainable results and effective change by collaborating with leadership and multi-level teams to assess needs, develop and implement strategies that align with organizational goals and initiatives.
Apps, Web Layouts and Program Design
I create and manage top-performing social media campaigns for businesses. managing social media networks such as Facebook, Instagram, Twitter, and Pinterest on your behalf. I use relevant social media marketing services to help businesses grow and meet their goals.
Understanding the path from discovery to conversion of your customers is key in determining what changes you can make to convert more customers. My data-driven approach will help us determine which metrics are most important and what actions we can take to help you convert more customers. Additionally, in order to measure your marketing activities against overarching business goals you must analyze the wealth of data at your fingertips. This data will help you identify successes or inefficiencies, as well as drive future content and planning for website improvements. My solution helps you not only see a full, real-time picture of your data, but our data analysis team will serve you actionable insights every month to keep those numbers going up and to the right.
I’m Google Certified for SEO and Analytics, clients come to me with a wide variety of SEO objectives.
Local SEO. With the explosion in mobile search, local SEO has become a near necessity for any company serving a local market. National companies also use local campaigns to improve organic search engine visibility in target markets, whether to increase market share, fend off competitors or introduce new products and services.
National SEO. Campaigns with national scope require extensive keyword research and careful planning. Our SEO analysts will spend a great deal of time with you in the discovery phase to gain as much knowledge as possible about your company’s value proposition, products, services, customers and competitors. Our meticulous approach gives us (and you) an edge by providing the insight to target keywords that present the best possible opportunities for lead generation.
Enterprise SEO. National and global organizations with in-house SEO capabilities often tap into our expertise for temporary or ongoing support in areas where they are understaffed or lack experience. Areas where we assist include keyword research, competitive research, link profile analysis, domain transfers and content strategy.
As I mentioned earlier, many activities are involved in SEO campaigns —These activities include:
Competitive analysis, Consulting, Content creation, Content editing
Content marketing, Infographics and other visual content
Keyword research, Link building, Link reclamation
Mobile optimization, Off-site optimization
Your online content and properties are often the first impression your customers have of your brand. Creative, innovative and optimized content coupled with amplification best practices is a killer combination that helps your business easily attract, engage, and convert your target audience. My content marketing services put your brand in front of prospects, then convince them to take your desired action by catering to their needs and solving their pain points through highly targeted, creative, top quality digital content.
Product development based on design thinking and rapid prototyping. I understand that developing products requires a discipline and rigor beyond traditional IT engagements. It requires a focus on upfront design, constant iterations, and milestones defined as viable products.
I oversee the execution and communication around sampling across the department. I lead extensively in providing consistent direction to team members and enable them to become active problem-solvers and effective communicators.