November 30, 2021

Audience Engine Saas Analytics Platform

The images provided are after and before examples. Scroll to the bottom to view the before images.

I led the design and creation of Audience Engine, a SaaS-based platform that helps businesses effectively manage and engage with their audience. Utilizing Figma, I crafted a user-friendly and intuitive interface that enhances the user experience and streamlines audience management tasks.

Key Responsibilities:

  • UI/UX Design:

    • Developed comprehensive wireframes, prototypes, and high-fidelity designs.
    • Ensured a consistent and visually appealing design language across all platform components.
    • Conducted usability testing to gather feedback and iterate on designs.
  • User Research:

    • Documented and applied various research methods to understand user needs and pain points.
    • Conducted surveys, interviews, and usability tests to gather qualitative and quantitative data.
    • Analyzed research findings to inform design decisions and improve user experience.
  • Collaboration:

    • Worked closely with cross-functional teams, including product managers, developers, and marketers, to ensure alignment on project goals and timelines.
    • Facilitated design workshops and brainstorming sessions to foster collaboration and innovation.
  • Prototyping & Testing:

    • Created interactive prototypes to demonstrate design concepts and workflows.
    • Conducted A/B testing and gathered user feedback to refine and optimize the platform’s design.

Outcome: The result was a robust and scalable platform that met the needs of our users, received positive feedback for its intuitive design, and significantly improved audience management efficiency for our clients.


Design and development internal enterprise employee content portals

  • Strategy

    UX Strategy, Prototyping

  • Design

    UI/UX Design, Storyboarding, Art Direction, Process Creation

  • Client

    Northwestern Mutual

  • Tags