A running dashboard that pushes you out the door when you're two miles short of the weekly goal.
Nike+ Run Club is used by 80M+ runners — from first-timers in a pair of borrowed Pegasus to sub-3:00 marathoners. The old dashboard treated them all the same. I led the redesign around personalized training, social accountability, and coaching that adapts to the runner you are today.
NRC had an identity problem. Elites treated it as a distance logger. Beginners saw it as a Couch-to-5K. Social users came for the leaderboards. The app tried to serve everyone the same home screen — and became less useful to each of them.
The redesign brief: surface the next best run. Whether that's a 5K tempo, a recovery jog, or your first mile ever, the home screen should know.
Approach
Runner-type segmentation on day oneFirst-run onboarding asks three questions to place you in a runner segment (new, casual, training-for-something, competitive). The dashboard personalizes from there.
"Next run" card as home heroBiggest thing on the screen is one card — today's recommended run with distance, pace targets, and a start button.
Social without the noiseLeaderboards are opt-in and friend-scoped. No strangers beating your local segment. The social layer feels supportive, not competitive.
Adaptive coachingAudio coaching that reads your recent runs — if you're tired, it suggests easy pace; if you nailed a tempo, it ramps the next one. Co-designed with Nike's elite coaches.
Motion systemCelebrations feel tactile, not confetti. A PR triggers a 1.2s Lottie with haptic pulse, then fades. Restrained, repeatable, never cheesy.
Key Features
Personalized Training Insights
Weekly volume, pace trends, and a "form" score that factors recovery — all rendered in a single glanceable card.
Social Leaderboards
Opt-in friend leaderboards with weekly distance and PR cards. Always celebratory, never competitive by default.
Adaptive Audio Coaching
Real-time coaching that adjusts to heart-rate drift, last night's sleep, and split-by-split pace.
Next-Run Hero Card
Today's recommended run with distance, target pace, elevation preview, and a big start button.
Guided Route Suggestions
Distance-aware route suggestions around your start point, with elevation and safety annotations.
PR Celebrations
Restrained Lottie flare + haptic pulse when you hit a PR. Celebratory without being a slot machine.
"The next-run card pushed me out the door on days I'd have skipped. I'm running 40% more miles than I was last year."
— NRC member, 5-year veteran
Results
Weekly sessions per user rose 34% across the personalized cohort.
New-runner activation up 22% — defined as logging three runs in the first 14 days.
Shipped across 190 markets with localized coaching voice casts in 12 languages.
Featured at WWDC keynote as an example of adaptive iOS experience.
